案例研究:某体育组织的营销传播帮助其走向可持续发展

Journal of Marketing Research and Case Studies Pub Date : 2023-05-08 DOI:10.5171/2023.509596

M. Varmus, M. Mičiak, Patrik Hudec, David Facko, Matej Hliva

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引用次数: 0

摘要

本文旨在对某体育组织的营销传播运作进行分析，以揭示其营销传播的改进空间。这使得赞助成为组织可持续发展的一部分。分析是基于收集的二手数据。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Case Study: Marketing Communication of a Sports Organization Helping it Move towards its Sustainability

The aim of this article is the analysis of a sports organization’s operation focused on its marketing communication to reveal space for improvement. This leads to the support of sponsorship as a part of the organization’s sustainability. The analysis was based on the secondary data collected.

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Journal of Marketing Research and Case Studies

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