破坏性创新视角下校园O2O项目影响因素识别

Ming-Hsien Yang, Eunyoung Kim
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引用次数: 0

摘要

本研究确定了影响大学校园O2O项目市场开发的关键因素。本文采用问卷调查法和访谈法,对国内领先的校园电子商务服务平台——安居业进行研究。通过对大学生的调查和半结构化访谈,深入了解校园O2O电子商务的商业模式和影响因素。结果表明,校园O2O电子商务是一种不具有成本和效率优势的持续创新。学生工作人员不专业、推广活动不力、资金不足是影响校园电子商务市场发展的最关键因素。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Identification of influential factors for the Campus O2O project from the perspective of disruptive innovation
This study identifies the key factors that affect the market development of university campus O2O projects. This paper studies a Chinese leading campus e-commerce service platform – Anlaiye, by adapting the questionnaire and interview methods. A survey of university students and semi-structured interviews was conducted to obtain insights into the business model and identify the factor influencing campus O2O e-commerce. The results indicate that campus O2O e-commerce is a sustaining innovation without cost and efficiency advantage. Non-professional student staff, ineffective promotional activities, and lack of funds are the most critical factors affecting the campus e-commerce market's development.
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