The Competitive Advantage of Micro-Businesses of Millennial Women in Medan, North Sumatra, Indonesia

. The influences of SMEs have been established by young millennials (Generation Y) in Medan, North Sumatra. Women using digital technology is a supporting factor to the business market. Products' competitive markets have characteristics for novice entrepreneurs. This study aimed at describing the leadership and strategy of competitive advantages of micro-business products as the key to success for millennial women as beginners. This research was experimental design research using a qualitative and quantitative approach for beginner millennial entrepreneurs of culinary in Medan. The sample of this study was taken randomly by snowball principle, resulting in the representatives of millennial women of beginner entrepreneurs in Deli Serdang Regency who had meaningful micro-businesses in Medan City. A number of existing research samples were 117 people. The results showed that most micro-businesses in Medan had been established for more than 5 years, namely 65 respondents (55.6%). Meanwhile, entrepreneurs who had run their businesses for less than one year were 7 respondents (5.98%). The findings characterized those beginner entrepreneurs with a maximum capital of 10 million were as many as 45 million people (38.46%) and those located from over 1 million were 10 (8.54%). Also, using technology as a means of marketing development was 58.11%. Finally, leadership was evaluated and the results by the customer relations were mostly done by positive thinking of 93.16%. They create marketing strategies such as managing the finance, establishing a good relationship with consumers for business development. Therefore, the business can be accepted by the market.