Analysis of modern experience marketing development experience in hotel business in Russia and abroad

The relevance of the study is due to the fact that in modern conditions there is high competition in the hotel business, there are identical offers of hotel services on the market, so it becomes difficult for hoteliers to surprise a guest. They use different techniques for this, one of the most effective is impression marketing. The main purpose of this study is to analyze foreign and domestic experience in the use of impression marketing. The main objectives of the study: to study the theoretical aspects of experience marketing and analyze the experience of wow-effects in hospitality.