{"title":"网络视频植入广告可识别性的合理规制","authors":"Li‐Han Liu","doi":"10.2991/sschd-18.2019.10","DOIUrl":null,"url":null,"abstract":"Due to its low identifiability, online video implantable advertising affects the consumer’s right to know, especially the implicit implantable advertising. To better protect the consumer’s right to know, online video implantable advertising needs to be identified and its identifiability needs to be reasonably regulated. By observing the advertising release of three typical players and their webpage online videos, drawing lessons from some professionals’ perspectives, this paper proposes the criterion of identification, the identification method and the reasonable regulation of the online video implantable advertising.","PeriodicalId":312469,"journal":{"name":"Proceedings of the 4th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2018)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Reasonable Regulation on Identifiability of Online Video Implantable Advertising\",\"authors\":\"Li‐Han Liu\",\"doi\":\"10.2991/sschd-18.2019.10\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Due to its low identifiability, online video implantable advertising affects the consumer’s right to know, especially the implicit implantable advertising. To better protect the consumer’s right to know, online video implantable advertising needs to be identified and its identifiability needs to be reasonably regulated. By observing the advertising release of three typical players and their webpage online videos, drawing lessons from some professionals’ perspectives, this paper proposes the criterion of identification, the identification method and the reasonable regulation of the online video implantable advertising.\",\"PeriodicalId\":312469,\"journal\":{\"name\":\"Proceedings of the 4th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2018)\",\"volume\":\"1 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1900-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Proceedings of the 4th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2018)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2991/sschd-18.2019.10\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of the 4th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2018)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2991/sschd-18.2019.10","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Reasonable Regulation on Identifiability of Online Video Implantable Advertising
Due to its low identifiability, online video implantable advertising affects the consumer’s right to know, especially the implicit implantable advertising. To better protect the consumer’s right to know, online video implantable advertising needs to be identified and its identifiability needs to be reasonably regulated. By observing the advertising release of three typical players and their webpage online videos, drawing lessons from some professionals’ perspectives, this paper proposes the criterion of identification, the identification method and the reasonable regulation of the online video implantable advertising.
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