旅游背景下英语教学的商品化。

TEFL Tourism: Principles, Commodification & the Sustainability of Teaching English as a Foreign Language Pub Date : 1900-01-01 DOI:10.1079/9781786393227.0059

H. Stainton

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引用次数: 0

摘要

本章考察了英语作为外语教学(TEFL)行业的进步变化，以及商业、公共和非政府组织机构在其中的运作方式。这表明，虽然TEFL的理想可能在于慈善事业和社区发展，但现在这正在被利润导向和享乐主义动机所取代。并讨论了营销的4p在英语教学旅游营销中的应用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The commodification of TEFL in the context of tourism.

Abstract This chapter examines the progressive changes seen within the industry of teaching English as a foreign language (TEFL) and the way in which commercial, public and NGO bodies operate within it. It is indicated that while the ideals of TEFL may lie in the likes of philanthropy and community development, this is now being replaced by profit-orientated and hedonistic motivations. Also discussed is the application of the four Ps of marketing in TEFL tourism marketing.

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TEFL Tourism: Principles, Commodification & the Sustainability of Teaching English as a Foreign Language

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