网红营销及其对广告品牌的影响

{"title":"网红营销及其对广告品牌的影响","authors":"J. Tabellion, F. Esch","doi":"10.1007/978-3-658-24878-9_3","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":191637,"journal":{"name":"European Advertising Academy","volume":"15 6 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-10-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"16","resultStr":"{\"title\":\"Influencer Marketing and its Impact on the Advertised Brand\",\"authors\":\"J. Tabellion, F. Esch\",\"doi\":\"10.1007/978-3-658-24878-9_3\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":191637,\"journal\":{\"name\":\"European Advertising Academy\",\"volume\":\"15 6 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2019-10-06\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"16\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"European Advertising Academy\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1007/978-3-658-24878-9_3\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"European Advertising Academy","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1007/978-3-658-24878-9_3","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}