客户选择银行的特点

Janrey Estribor
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引用次数: 0

摘要

本研究旨在以定量研究设计为方法,运用探索性因子分析,提取影响南达沃客户银行选择的潜在因素。进行了焦点小组讨论,以初步确定作为选择进行交易的银行的参数的项目。之后,对答案进行整理、分析和情境化,形成一份问卷。数据是通过一个在线平台收集的,来自南达沃各银行的250名受访者被确定为客户。为实现研究目标,采用了以下方法:描述性统计;探索性因子分析;学习任务;单向(方差分析);探索性因子分析(EFA)结果显示,达沃德尔南客户选择银行的五个特征因素:可及性和便利性;产品和服务;电子服务;第三方影响和银行外观。此外,在所确定的所有维度(因素)中,受访者发现,根据性别、年龄、代际和受教育程度分组时,银行选择的特征存在显著差异。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Characterizing Bank Choices Among Clients
This study aims to extract the underlying factors characterizing bank choices among clients in Davao del Sur using quantitative research design as the method and the application of Exploratory Factor Analysis. Focus group discussion was undertaken to preliminarily determine items that were the parameters in selecting a bank to transact. After which, answers were collated, analyzed, and contextualized, and form a questionnaire. Data were gathered through an online platform to several 250 respondents identified as clients from various banks in Davao del Sur. The following approaches were taken to achieve the study's objectives: descriptive statistics; exploratory factor analysis; t-test; One-way (ANOVA); and Exploratory Factor Analysis (EFA). Results revealed five factors characterizing bank choices among clients in Davao del Sur: Accessibility and Convenience; Products and Services; Electronic Services; Third-party Influences, and Bank Appearance. Further, among all dimensions (factors) identified, respondents found significant differences characterizing bank choices when grouped according to sex, age, generation, and educational attainment.
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