NOTION “ARCHITECTURE” IN THE CONTEXT OF CONTEMPORARY VIRTUAL ART DEVELOPMENT (ON EXAMPLE OF A VIDEO GAME)

Problem statement. The relevance of the article is due to recent changes that have occurred due to appearance of a large number of new contemporary art genres and types, which have appeared due to mixing, combining existing ones, caused by the advent of new technologies. This led to quantitative changes in the situation in the general systemic classification of arts as well as to the blurring of the boundaries between traditional arts and created the need to search for a specification of each art content and architecture, in particular. The problem is defined by the lack of certainty in relation to the notion of architecture. The purpose of the article. In accordance with it, the goal to redefine the notion of architecture is made. Methods. The method of semantic analysis was chosen as the main one to formulate a notion definition of architecture based on the definition of a video game. Conclusions. To achieve the purpose, the following tasks are solved. In classifying the arts according to the type of carrier and the type of time change, video games is selected as the art form with the most common features. A comparison of video game and architecture is made by examples of their practical joint application. Examples of the gaming technologies implementation into software products assigned for architects, examples of video games indirect influence at the development of technical means, examples of the architecture tools use in the creation of games are listed. A retrospective of the game notion definition from ancient times to the present day is examined. The researches concerning the notion definition of the game in modern society are analyzed. A number of differential features of the video game notion definition are highlighted and the video game notion definition is formulated. Based on the notion definition of video game, the notion definition of architecture is formulated. The possibility of drawing such parallels between the video game and architecture creates the need for further research of the game in the context of architecture.