Liquidity Management: An Empirical Study

Efficacious liquidity management is cardinal for being of an organization. Diverse components of current assets and current liabilities should be managed in such manner that an organization is able to keep appropriate liquidity structure. Adequate liquidity capacitates an organization to meet its obligations in time. Efficient liquidity management impact firm’s risk, return and share prices, and surmises its success or failure. Liquidity management is credited as a lifeline of every concern. Need for dexterous liquidity management has, thus, become prime lately. The study developed on idiolect of disparate indices reveals that the overall liquidity position of the selected company, Titan Company Ltd. is not impressive. The paper also offers few suggestions to elevate certain facets stirring healthy liquidity management.