Factors Driving the Attitude Gap in Purchasing Eco-friendly Clothing in Indonesia

Increased growth in the industrial sector textile impact on enhancement pollution environment. This thing moves producer clothes for produce clothes friendly environment. However, the behavior of buyers in product friendly environment belongs to still low. Study this check factors that cause happening gap attitude and behavior on purchase clothes friendly environment based on Attitude – Behavior – Context Theory. The variables used to predict the behavioral attitude gap were environmental knowledge, green trust, environmental attitudes, labeling satisfaction, and price sensitivity. The method used in this study is random sampling with 110 respondents distributed offline. Researcher using a reflective model on PLS-SEM. Results study show knowledge environment, trust green, attitude environment, and intention to buy have connection significant positive with behavior purchase clothes friendly environment. Sensitivity price has a significant negative relationship with the intention to buy clothes friendly environment. However, satisfaction labeling has not proven to have an effect substantial on behavior purchase clothes friendly environment