Evaluating Effective Use of Social Networks for Recruitment

Social media applications and services have become popular over the years and organizations are increasingly exploiting social media related services in business functions. Human resource recruiting is one such function, which has stepped into a new era of social recruitments. Talent sourcing plays a major role in any organization as recruiting competent people with right skills for right positions leads organizations to achieve their vision, mission, and objectives. Therefore, it is important for organizations to adopt innovative recruitment techniques. As organizations are increasingly exploiting social networks for recruitment, it is important to research and evaluate how useful social networks are as a recruitment tool and how it can be used effectively. The main objective of this study was to evaluate social networks as a recruitment tool for HR professionals and identify effective uses of social networks for recruitments. The research shows that process efficiency, reachability and passive talent attraction can be identified as effective uses of social networks for recruitment.