基于Agent的虚拟市场信息扩散仿真

Proceedings. IEEE/WIC/ACM International Conference on Intelligent Agent Technology, 2004. (IAT 2004). Pub Date : 2004-09-20 DOI:10.1109/IAT.2004.1342964

F. Neri

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引用次数: 8

摘要

描述了一种基于智能体的分析不同信息扩散率下市场行为的工具。这种方法允许研究几个变量之间的权衡，如产品广告的努力，消费者的记忆广度，在确定市场份额的朋友之间传递消息。本文报告了在一个假设的经济体中使用这种方法所获得的见解。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Agent based simulation of information diffusion in a virtual market place

An agent based tool for analysing market behaviour under several rate of information diffusion is described. This methodology allows for the study of tradeoffs among several variables of information like product advertisement efforts, consumers' memory span, and passing word among friends in determining market shares. Insights gained by using this approach on a hypothetical economy are reported.

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Proceedings. IEEE/WIC/ACM International Conference on Intelligent Agent Technology, 2004. (IAT 2004).

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