STRATEGI POLITIK H. SYAMSURI AL PADA PEMILU LEGISLATIF TAHUN 2014 DAN TAHUN 2019

The research was carried out in Dapil II (Central Ilir, Tebo Ilir and Tabir). This location was chosen purposively, that is, on purpose. Considering that H. Syamsuri AL is a member of the legislature in the Dapil II region where in the 2014 Election H. Sayamsuri AL failed to occupy a legislative seat because he lost votes to other candidates and in the 2019 Election in the same Dapil region H. Syamsuri AL won votes from other candidates so that he became one of the elected candidates and occupied the legislative seat of Tebo Regency. This research was conducted from June 2021 to August 2021. To obtain the data needed in this study used various techniques, namely Interview, Observation and Documentation. The types of data that will be used in the study are primary data and secondary data. Data that has been collected, processed and used qualitative research and domain analysis to obtain a general and comprehensive picture of the object by explaining analysis techniques during the field, and carried out interactively through the process of data reduction, data display and verification. The results showed that the political strategy of H. Syamsuri AL in the 2014 election was an enterprise strategy without a personal door to door approach and H. Syamsuri AL's political strategy in the 2019 election was also to use an enterprise strategy with a personal door to door approach and also carry out religious activities and social activities. . The factors that caused the defeat of H. Syamsuri Al in the 2014 Election were the presence of political opponents who were incumbent for 2 periods from the same supporting party, the formulation of uncertain targets, communication with the success team and unclear strategy control, the absence of target groups, key instruments and witnesses at the polling stations. The factor that caused H. Syamsuri Al's victory in the 2019 Election was that H. Syamsuri Al used a large number of successful teams, a personal door to door approach, carried out religious activities and social activities, as chairman of the PAN party and target groups, implemented clear concepts.