{"title":"达尔卡调频通信策略在增加广告用户数量方面发挥了重要作用","authors":"Rahma Hidayati, T. Triyanto, masmidar masmidar","doi":"10.35308/SOURCE.V4I1.740","DOIUrl":null,"url":null,"abstract":"This research concludes that, Pull Strategy applied by Dalka FM is by looking for target ofadvertiser candidate, then send Dalka FM radio profile which inside is designed as possible.Another strategy is to include the price of the ad. It is intended that the advertiser becomesinterested in contacting and responding to the offer letter, or by visiting the prospect's businesspremises or face to face immediately and approaching to offer direct advertising. Push Strategyto encourage advertiser interest into a desire to work together by providing spot bonuses orviews for advertisers. Pass Strategy to expand marketing and create public opinion and positiveimage by holding events on air and off air, held events in the form of field activities to get closerto the community.Keywords: Communication Strategy, Dalka FM Radio, Advertisement.","PeriodicalId":148767,"journal":{"name":"SOURCE : Jurnal Ilmu Komunikasi","volume":"17 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2018-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"STRATEGI KOMUNIKASI RADIO DALKA FM MEULABOH DALAM DALAM MENINGKATKAN JUMLAH PEMASANG IKLAN\",\"authors\":\"Rahma Hidayati, T. Triyanto, masmidar masmidar\",\"doi\":\"10.35308/SOURCE.V4I1.740\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This research concludes that, Pull Strategy applied by Dalka FM is by looking for target ofadvertiser candidate, then send Dalka FM radio profile which inside is designed as possible.Another strategy is to include the price of the ad. It is intended that the advertiser becomesinterested in contacting and responding to the offer letter, or by visiting the prospect's businesspremises or face to face immediately and approaching to offer direct advertising. Push Strategyto encourage advertiser interest into a desire to work together by providing spot bonuses orviews for advertisers. Pass Strategy to expand marketing and create public opinion and positiveimage by holding events on air and off air, held events in the form of field activities to get closerto the community.Keywords: Communication Strategy, Dalka FM Radio, Advertisement.\",\"PeriodicalId\":148767,\"journal\":{\"name\":\"SOURCE : Jurnal Ilmu Komunikasi\",\"volume\":\"17 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2018-10-30\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"SOURCE : Jurnal Ilmu Komunikasi\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.35308/SOURCE.V4I1.740\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"SOURCE : Jurnal Ilmu Komunikasi","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.35308/SOURCE.V4I1.740","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
STRATEGI KOMUNIKASI RADIO DALKA FM MEULABOH DALAM DALAM MENINGKATKAN JUMLAH PEMASANG IKLAN
This research concludes that, Pull Strategy applied by Dalka FM is by looking for target ofadvertiser candidate, then send Dalka FM radio profile which inside is designed as possible.Another strategy is to include the price of the ad. It is intended that the advertiser becomesinterested in contacting and responding to the offer letter, or by visiting the prospect's businesspremises or face to face immediately and approaching to offer direct advertising. Push Strategyto encourage advertiser interest into a desire to work together by providing spot bonuses orviews for advertisers. Pass Strategy to expand marketing and create public opinion and positiveimage by holding events on air and off air, held events in the form of field activities to get closerto the community.Keywords: Communication Strategy, Dalka FM Radio, Advertisement.
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