Microfoundations and Recursive Analysis: A Mixed-Methods Framework for Language-Based Research, Computational Methods, and Theory Development

This chapter argues that the primary reason for the underdeveloped state of microfoundations research in language and communications studies is methodological. It asserts that the long-standing methodological division between micro and macro analyses (traditionally small-scale and large-scale, respectively) has led to their continued theoretical separation. The paper draws from Giddens’ theory of structuration and newly developed computational methods to outline an alternative, mixed-methods framework for discourse analysis that the author calls Recursive Analysis (RA). The author demonstrates the application of the RA framework through a case study of the electric vehicle industry that aligns small-scale and large-scale textual analysis to generate theoretical insights.