Enterprise Economic Potential Estimation Model

In this article for the first time, we have built a model for assessing the economic potential of a transport enterprise, taking into account the production, financial, labor, information and innovative potential of the enterprise. We proposed our grouping of indicators of the effectiveness of the economic potential of the enterprise by its components. We have systematized various indicators, which allows us to clearly see the development of a particular aspect of the enterprise and track the dynamics of changes in each group of indicators separately. We applied an integrated approach to assess the economic potential of an enterprise based on the hierarchy analysis method and the matrix method. We calculated the total economic potential of the enterprise using the Verhulst Equation. The methodological approach developed by us to assess the economic potential of a transport enterprise provides a systematic process of control, monitoring the effectiveness of the economic potential with goals and groups of indicators. This research methodology can be used to assess the economic potential of an enterprise, despite its specific business environment. Keywords—enterprise economic potential, potential components, potential evaluation, hierarchy analysis method, matrix method, Verhulst equation, transport enterprise.