Why Vocational School Students Drop Out: Uncovering the Relation between Rural Business Development and Teenagers' Interest in School in Blitar East Java

This study aims to reveal the reasons for Vocational High Schools students, Department of Marketing, in south Blitar to choose working rather than completing their school. Besides, it is intended to uncover the benefits of marketing expertise for the profession of being a salesperson, and to study the impact of the decision. It employs a phenomenological qualitative approach. The subjects are students who chose to drop out of school. Data analysis is carried out using the following stages: Doing Approach, Collecting Data, In-depth learning, Matching, Making Interpretation and Presentation. The result shows that the students choose to work rather than to complete their school due to the growing business around their environment, family, and surrounding society, as well as the learning experiences at school. The marketing expertise they gain successfully leads them to be a well-prepared salesperson, that they tend to choose to work immediately instead of waiting until they graduate