PENGEMBANGAN POTENSI PEREMPUAN MELALUI PEMASARAN BATIK DI DESA PULUNGDOWO KABUPATEN MALANG JAWA TIMUR

Abstrak: Pengabdian ini mendeskripsikan potensi perempuan di desa Pulungdowo Kabupaten Malang Jawa Timur. Karena desa ini mencanangkan gerakan ‘perempuan produktif.’ Tujuan yang diharapkan adalah peningkatan potensi lokal melalui batik, sungguhpun desa ini tidak potensial sebagai sentra batik. Namun, lingkungan desa ini dekat dengan situs kesejarahan, candi Kidal dan Jago serta salah satu sentra wayang topeng. Batik bagi perempuan desa memiliki psikologis sosial, dan dimungkinkan juga akan menjadi nilai tambah ekonomi. Metode pelaksanaan kegiatan pengabdian masyarakat ini terdiri dari observasi awal, perencaaan, dan proses kegiatan, serta evaluasi hasil. Hasil pelaksanaan kegiatan ini menghasilkan produk batik etnik berciri ornamen relief candi, serta terfokus pada karakteristik bentuk topeng Malang. Pengembangan potensi perempuan dari aspek pemasaran produk, serta presentasi tampilan fashion show. Abstract: This community service describes the potential of women in Pulungdowo Village, Malang Regency, East Java. The village has launched a 'productive women' movement, which aims to increase local potential through batik. Even though this village has no potential as a batik center, the village is close to historical sites, namely the Kidal and Jago temples, as well as one of the mask puppet centers. For rural women, batik has a social psychological value and may also be an economic added value. This method of implementing community service activities consists of initial observation, planning, and process activities, as well as evaluation of results. The result of this activity is the production of ethnic batik characterized by temple relief ornaments, and a focus on the shape characteristics of Malang masks. Development of women's potential from the aspect of product marketing, as well as fashion show presentation displays.