Using Personalisation to improve User Experience in Public Display Systems with Mobile Interaction

Although public displays installations are easy to attract the attention of passers-by to specific content, they present an issue in targeting the right audience. We envision public displays installations working as platforms in which different interactive applications run with highly personalised content based on personal characteristics and interests of a person attending the public displays. Mobile devices can act as an important interaction tool that complements the public screen, providing a feeling of privacy, but they can also be used to get users' preferences in order to obtain their user profiles. This paper is focused on demonstrating how personalisation can be designed and applied to improve the user experience in public display systems, integrating mobile interaction to potentiate the approach. It describes a public display experiment deployed at a university campus and presents a user study composed of two phases: the system without personalisation and the system with personalisation.