Storytelling of the Haggis. Construction, Narration and Negotiation of a Scottish National Symbol

This article aims to analyse the way television has created or recirculated the haggis as the Scottish national dish. It draws on cultural studies analyses of food and TV as sources of nation building, Appadurai’s account of the construction of a national cuisine and Belasco’s insight into the way national food cultures are created for political reasons. The article textually, visually and symbolically analyses accounts of the Scottish haggis constructed by celebrity chefs such as Jamie Oliver, the Hairy Bikers and Gordon Ramsay, and by videos on the web.The results show that the haggis is represented in two ways: on the one hand, it contributes to constructing Scotland as an ancestral nation based on tough nature; on the other hand, the dish is depicted as a tool for measuring the degree of Scottishness of people or as a passport which allows people coming from other countries to feel more Scottish.