Analisis Persepsi Wisatawan Terhadap Daya Tarik Wisata Di Pantai Nembrala Kabupaten Rote Ndao

Tourist’s perception is one of indicators that will influences tourist on visiting destination. The purpose of this study is to determine the perceptions of tourists towards tourist attractions in Nemberala BeachRote Ndao Regency. This research was conducted at Nemberala Beach, Nemberala Village, Rote Barat District, Rote Ndao Regency, East Nusa Tenggara. The population of this research was 83 people who were tourists visiting Nemberala Beach. The sampling technque used was simple random sampling. The results of the study were collecred using the method of observation, questionnaire, interview and literature study. Then the results obtained were analyzed using quanitative descriptive methods and tested the hypothesis using One Sample T-test Analysis. The author uses SPSS Version 16 as a tool in managing data. The results of this study indicate that 1) tourists have good perception of access in the tourist attractions of Nemberala Beach – Rote Ndao Regency, 2) tourists have good perceptions of attraction in the tourist attractions of Nemberala Beach – Rote Ndao Regency; 3) torists have unfavorable perceptions of amenities in the tourist attraction of Nemberala Beach – Rote Ndao Regency. Keywords: Accesibility, Attractions, Aminities, Tourist Perceptions