Strengthening Law and Protection System of Geographical Indications in Maintaining the Value of a Local Product in the Globalization Era

Geographical indication products have advantages both in terms of quality, value, and characteristics of a product indicating the origin of an item that has been recognized by the Regulation through a registration mechanism. Utilization Protection geographical indications give the value of an item to be relatively high to be marketed. This has an impact on the marketing and counterfeiting systems of products marketed on the local and international markets without having to follow the procedures and mechanisms in the Geographical Indication protection requirements book. This study aims to strengthen the value of Geographical Indications products of counterfeiting and marketing mechanisms in maintaining the quality and value and quality of an item by using empirical Normative legal research methods. The discussion that in the current free-market era, the concept of agreement in TRIPs has given authority to the State to protect local products with the potential for geographical indications with intellectual property protection. In the field, there are still many similar local products that have the same name as local product names. Geographical Indications, but have different qualities, tastes, and characteristics. These marketing practices allow forgeries to have an impact on the level of value of a product.