原产国、名人代言和eom对购买意愿的影响

Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018) Pub Date : 2019-04-01 DOI:10.2991/PICEEBA2-18.2019.17

Serli Ayuma, Vidyarini Dwita

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引用次数: 0

摘要

最近的技术发展带来了互联网的趋势，影响了印度尼西亚青少年的情绪波动，行为和生活方式的变化。印尼青少年生活方式的改变影响了印尼市场的口味，所以最近进口产品的需求更大。其中之一是从韩国进口的服装，这在印度尼西亚很有潜力，而印度尼西亚的服装更有潜力

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Effect of Country of Origin, Celebrity Endorser and eWOM on Purchase Intention

 vidyarinidwita1301@gmail.com Abstract Recent technological development comes to the trend of the internet which influences emotional fluctuation, changes in behaviour and lifestyle of teenagers in Indonesia. Changes in lifestyle of Indonesian’s teenagers affect the taste of Indonesian market so that imported products are more in demand recently. One of them, imported fashions from Korea which are very potential in Indonesia, while Indonesian fashion has more potential

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Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018)

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