Context and consistency: the Canadian connection.

Issues related to context effects in hypnosis research are briefly reviewed. The contributions of Canadian hypnosis researchers to current theory and research on context effects are acknowledged. Bowers and colleagues at the University of Waterloo emphasized the scope and subtlety of contextual influences on correlates of hypnotic suggestibility, and they promoted the development of a consistency motivation theory of context effects. Spanos and colleagues at Carleton University generalized context effects within the domain of hypnosis, prompting extension of this work to general personality measurement. Implications of findings on consistency motivation for hypnosis research are discussed in terms of person-by-situation interactions.