{"title":"多媒体展示:宣传信息服务的有效工具","authors":"Renukaradhya, K. Thulasi","doi":"10.17821/SRELS/1998/V35I3/48691","DOIUrl":null,"url":null,"abstract":"Marketing of information services is a difficult job, because of its intangible nature. This drawback can be successfully overcome by an interactive multimedia presentation, where user is allowed to interact or choose any sequence for viewing the information. The basic hardware requirements, some useful software and steps for creating a multimedia presentation are described in this paper, with a case study of multimedia presentation on NCSI.","PeriodicalId":190905,"journal":{"name":"Library science with a slant to documentation and information studies","volume":"8 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1998-01-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Multimedia presentation: an effective tool for publicizing information services\",\"authors\":\"Renukaradhya, K. Thulasi\",\"doi\":\"10.17821/SRELS/1998/V35I3/48691\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Marketing of information services is a difficult job, because of its intangible nature. This drawback can be successfully overcome by an interactive multimedia presentation, where user is allowed to interact or choose any sequence for viewing the information. The basic hardware requirements, some useful software and steps for creating a multimedia presentation are described in this paper, with a case study of multimedia presentation on NCSI.\",\"PeriodicalId\":190905,\"journal\":{\"name\":\"Library science with a slant to documentation and information studies\",\"volume\":\"8 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1998-01-03\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Library science with a slant to documentation and information studies\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.17821/SRELS/1998/V35I3/48691\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Library science with a slant to documentation and information studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.17821/SRELS/1998/V35I3/48691","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Multimedia presentation: an effective tool for publicizing information services
Marketing of information services is a difficult job, because of its intangible nature. This drawback can be successfully overcome by an interactive multimedia presentation, where user is allowed to interact or choose any sequence for viewing the information. The basic hardware requirements, some useful software and steps for creating a multimedia presentation are described in this paper, with a case study of multimedia presentation on NCSI.
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