Macro-Economic Landscape of Media & Entertainment Industry in India: Emerging Business Models

Abstract: The Indian Media and Entertainment industry (M&E) registered a growth of 13.4 per cent in 2018 vis-à-vis 2017 at a CAGR of 11.6 per cent which is more than the GDP growth of the country. It reached USD 23.9 billion in 2018, and is expected to grow to USD 33.6 billion by 2021. This trajectory combined with India's young demographics, growth of digital infrastructure, paced personal content consumption, shift in consumer behavior from linear to non-linear content wherein content can be made available on multimedia devices across various genres unfastens exploratory future growth opportunities. The research paper is an exploratory work on M&E industry in India and presents an analysis on future trends and current challenges in a disruptive environment. The data has been collected from published government and consultant reports. The paper than summarizes the current macroeconomic landscape and evaluates viable business innovation models which can be envisaged by the industry veterans to leverage the current market synergies.