{"title":"房地产企业网络营销研究","authors":"H. Zhou, Xiaochen Zhou, Zhijun Wang, Xi Zhang","doi":"10.1109/ICISE.2010.5691178","DOIUrl":null,"url":null,"abstract":"Along with Internet and home-buyer's youth oriented development, network sale has already become one of very important models. This article carries on analysis of current situation of real estate marketing network, proposes existence question, then provides specific thought for network marketing construction of real estate enterprise, implementation and CRM. This provides the thought for real estate enterprises to raise efficiency for real estate enterprises, to reduce the cost and to promote enterprise brand development. Also, this provides general home-buyers with beneficial help, such as providing fast, convenient on-line information and services, realizing online customization and procurement and improving efficiency.","PeriodicalId":206435,"journal":{"name":"The 2nd International Conference on Information Science and Engineering","volume":"48 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2010-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Research on network marketing of real estate enterprises\",\"authors\":\"H. Zhou, Xiaochen Zhou, Zhijun Wang, Xi Zhang\",\"doi\":\"10.1109/ICISE.2010.5691178\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Along with Internet and home-buyer's youth oriented development, network sale has already become one of very important models. This article carries on analysis of current situation of real estate marketing network, proposes existence question, then provides specific thought for network marketing construction of real estate enterprise, implementation and CRM. This provides the thought for real estate enterprises to raise efficiency for real estate enterprises, to reduce the cost and to promote enterprise brand development. Also, this provides general home-buyers with beneficial help, such as providing fast, convenient on-line information and services, realizing online customization and procurement and improving efficiency.\",\"PeriodicalId\":206435,\"journal\":{\"name\":\"The 2nd International Conference on Information Science and Engineering\",\"volume\":\"48 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2010-12-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"The 2nd International Conference on Information Science and Engineering\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/ICISE.2010.5691178\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"The 2nd International Conference on Information Science and Engineering","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ICISE.2010.5691178","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Research on network marketing of real estate enterprises
Along with Internet and home-buyer's youth oriented development, network sale has already become one of very important models. This article carries on analysis of current situation of real estate marketing network, proposes existence question, then provides specific thought for network marketing construction of real estate enterprise, implementation and CRM. This provides the thought for real estate enterprises to raise efficiency for real estate enterprises, to reduce the cost and to promote enterprise brand development. Also, this provides general home-buyers with beneficial help, such as providing fast, convenient on-line information and services, realizing online customization and procurement and improving efficiency.
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