类别和品牌采购率(仍然)遵循NBD分布

MKTG: Consumer Decision Making & Search (Topic) Pub Date : 2017-09-24 DOI:10.2139/ssrn.3042332

J. Dawes, G. Trinh

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引用次数: 3

摘要

使用Nielsen-Kilts 2014年美国面板数据对品类和品牌购买率进行的分析表明，它们非常符合负二项分布。碳酸饮料、非处方止痛药和早餐麦片的数据被使用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Category and Brand Purchase Rates (Still) Follow the NBD Distribution

Analysis of category and brand purchase rates using Nielsen-Kilts 2014 panel data for the US show they closely fit the Negative Binomial Distribution. Data for Carbonated Soft Drinks, over the counter Pain Medication and Breakfast Cereal are used.

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MKTG: Consumer Decision Making & Search (Topic)

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