Ary Subiyantoro, Retno Dwi Astuti, Himawan Agung Nugroho
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引用次数: 0
摘要
本研究的目的是确定市场营销，服务和促销策略对购买PT KAI DAOP VI日惹火车票的决定的影响。数据收集技术通过访谈与数据收集工具在问卷的形式。本研究采用定量分析技术，采用效度检验、信度检验、经典假设检验、多元线性回归分析、决定系数、显著性检验(t检验和F检验)。研究结果得到回归方程Y = -0.130 + 0.341 X1 + 0.396 X2 + 0.318 X3的结果，即营销、服务和促销策略的影响会影响人们在PT KAI DAOP VI日惹购买火车票的决策。
PENGARUH STRATEGI PEMASARAN, PELAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN TIKET KERETA API
The purpose of this study was to determine the effect of marketing, service and promotion strategies on the decision to buy train tickets at PT KAI DAOP VI Yogyakarta. Data collection techniques through interviews with data collection instruments in the form of a questionnaire. This study uses quantitative analysis techniques using validity test, reliability test, classical assumption test, multiple linear regression analysis, coefficient of determination, significance test (t test and F test). The results of the study obtained the results of the regression equation Y = -0.130 + 0.341 X1 + 0.396 X2 + 0.318 X3, which means that the influence of marketing, service and promotion strategies affects the decision to buy train tickets at PT KAI DAOP VI Yogyakarta.
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