Media practice and class-making: The anticipation of stigma and the cultural middle-class habitus

The relationship between media practices and social inequality has been studied within a range of sub-disciplines in media and communication studies and cultural sociology. In various, more or less direct, ways these studies point to the fact that habitus – the socially formed class specific relations to the social world – generates certain tastes, lifestyles, practices and preferences. When social groups form relatively distinct media practices, and distance themselves from the practices of other groups, they reproduce their social position, and ‘make’ their class. By analysing in-depth interviews with members of an emerging cultural middle-class, this study shows how class-making also manifests in the ways in which people expect that others would ‘look down’ on their media practices. By anticipating stigma from imagined others, the cultural middle-class stays in line with class-specific lifestyles and media practices, thus cementing their distinct character in the social space.