Analysis on Countermeasures of Introduction of Traditional Folk Art into Visual Communication Design

Chinese civilization has a long history and is profound. Folk art plays an important role in the continuation of Chinese civilization and inherits excellent Chinese traditional culture. It accumulates profound history and culture, and provides a lot of creative materials for modern artists and designers. It is also an important source of inspiration. Especially in the visual communication design, the artistic charm of the traditional folk art shows its abundant resources and far-reaching influence. The introduction of the traditional folk art in the visual communication design can drive the innovation and development of modern art design in China. This paper makes a brief analysis of the significance and countermeasures of the introduction of traditional folk art into the teaching of visual communication design. The traditional folk art reflects the long-standing Chinese traditional folk customs and contains the profound emotional accumulation of the Chinese nation. Many works of art have distinctive characteristics of nationality, which is due to integration of many unique national cultures into the art. Through the excavation and analysis of folktales, customs and their significance, the traditional folk art is introduced into the field of visual communication design to realize the good integration of traditional folk art and modern design and improve the visual effect. 1. Reasons for the Introduce of Traditional Folk Art into the Teaching of Visual Communication Design Chinese folk art is a special category of art classification. Traditional folk art is the desire of the people of our country for life. It is an important part of the treasure of Chinese culture and art. It preserves valuable knowledge and technology, and has a high value and achievement in creative techniques. It is changeable and different in style. From the image, shape, technique, craft, connotation and spirit of folk art, it can be seen the unique way of thinking and aesthetic consciousness of the ancient biographers. Today, its aesthetic form and form type still enrich the visual language of contemporary design, so that the art form presented has profound cultural connotation and national characteristics. In recent years, relatively good visual design communication works are almost all products of the combination of modern ideas and traditional folk art. Traditional art is the product of outstanding national cultural accumulation, especially represented by traditional folk art. The scientific introduction of traditional folk art into the visual communication design can reflect not only the innovation of the ideas, but also the value of the times to a certain extent. The scientific combination of traditional art and modern visual design makes the artistic value of the works a higher level and gives people the enjoyment of beauty. The most important thing is its uniqueness, which has profound practical significance. 2020 International Conference on Social and Human Sciences (ICSHS2020) DOI: 10.38007/Proceedings.0000139 ISBN: 978-1-80052-000-4 771 2. Significance of Introduction of Traditional Folk Art into the Teaching of Visual Communication Design 2.1 Conducive to the Inheritance of Chinese Traditional Folk Art Chinese civilization has lasted for 5000 years, and our traditional art has accumulated quite a lot of cultural essence in the long history. With the development of the economy, culture has also been affected to a certain extent, and it has also been influenced by some foreign cultures. The traditional folk art is also undergoing a severe test. In the new era, we need to examine ourselves and carry out appropriate improvement. Under such a big premise, the right and scientific way to inherit the Chinese traditional art is to combine the national traditional art with the cultural form with the characteristics of the times. It is a good way to keep pace with the times and continue to give full play to traditional art and culture by introducing traditional folk art into visual communication design. The visual communication design itself has a relatively strong information of the times, which is often accessible to modern people. In this way, it is possible to integrate the traditional folk art and the works of visual communication design. In this era of rapid development, the inheritance of Chinese traditional culture is realized. It will be more traditional and unique to integrate modern design into traditional folk art. 2.2 Conducive to the Innovation and Development of Modern Art Design in China Innovation is the theme of the modern era, and it makes life possible. Throughout history, we can find that the development of art design needs innovation. The essence of art design is the pursuit of diversity and individuality. The more innovative art design works are, the higher the value will be. The immutable art design is boring and soulless, and will be eliminated by the fast-development. We should explore the potential resources of society and integrate them into the art design. It is a positive innovation attempt to introduce traditional folk art into visual communication design. By integrating traditional folk art into visual communication design, the creators get some creative inspiration and confidence on the basis of understanding the connotation of traditional art, and make more in-depth works, which is conducive to cultural consciousness and cultural self-confidence. While fully understanding the connotation and beauty of traditional folk art, getting good visual design and innovative design with connotation will be the pursuit and choice of more people. 2.3 Impact on the Formation of Modern Design Evaluation Standards The evaluation criteria of people in evaluating an event and a design work come from the personal life experience, personal value and social and cultural status. Traditional folk art comes from life and is rooted in the folk, and it is easy to give people a sense of intimacy, familiarity and identity. The flexible introduction of traditional folk art into visual communication design will change the standard of modern art evaluation, and such works can better reflect the spirit of national culture. 3. Scientific Strategy of Introducing Traditional Folk Art into the Teaching of Visual Communication Design In the process of visual communication design, the selection of traditional folk art is diverse and flexible. There are various forms and rich contents of traditional folk art in China, which can be introduced to paper-cut, shadow puppet, clay sculpture, and ceramics. Creators should innovate actively and try more. 3.1 Unity of Practicality and Aesthetics and Creation and Integration of Image Every work has its own meaning. Folk traditional art is the unity of practical and aesthetic. Ancient people used stones to create labor tools, and there was the beginning of design. The first pattern on the pottery lay the foundation of folk art. Human beings is a kind of sensory animal, and all of them pursue beauty. On the basis of personal understanding of folk traditional art, it will be effectively integrated into the visual communication design. The concept of "form obeys function"