基于价值主张方法的建筑零售业务机会分析

M. S. Utama, Kristina Sisilia
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引用次数: 0

摘要

本研究的目的是找出Sumber rizqi Abadi (SRA)顾客的主张价值,找出顾客的感知和期望,找出价值与顾客的感知调整的结果,以及找出价值主张对SRA的作用。本研究采用定性描述方法。收集数据的方法有访谈法、观察法和文献法。本研究采用Alexander Osterwalder和Yves Pigneur的设计画布价值主张来确定价值主张。这样做的目的是显示SRA的价值图与SRA细分市场的客户概况之间的调整。因此,调整的结果能够减少SRA的价值和客户感知价值图之间的差距,因为SRA的区域有三个部分,即产品和服务,收益创造者和止痛药。同时,作为客户区域的客户档案也有三个部分,分别是工作、收获和痛苦。结果表明,顾客的认知与SRA的价值之间存在一定的差距。其他方面的差距,产品质量与规格相同,商品的完整性,满足行业需求,节省建造住宅的资金,将产品交付给客户,以及产品仅在SRA中可用。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Opportunity Analysis of Construction Retail Business Using Approach Value Proposition
The aims of this research are to find out the proposition value for Sumber Rizqie Abadi’s (SRA) customers, to find out the customer’s perceptions and expectations, to find out the result of value adjustment with customer’s perceptions, and to find out the value proposition’s role for SRA. This research is descriptive with qualitative approach. The techniques of collecting data are interview, observation, and documentation. This study implements design canvas value proposition taken from Alexander Osterwalder and Yves Pigneur to determine value proposition. This has the purpose to show the adjustment between value map from SRA and customer profile from SRA’s segment. Therefore, the result of the adjustment is able to reduce the gap from SRA’s value and customer perceptions value map as SRA’s area have three parts namely products and services, gain creator, and pain relievers. Meanwhile, the customer profile as the costumer’s area also has three parts, specifically jobs, gains, and pains. The results indicated that there are some gaps between the customer’s perceptions and SRA’s value. The gaps among others, the product quality same as the specification, the completeness of goods, supplying the industry needs, saving the money for building a dwelling, delivering the products to customers, and the products just available in SRA.
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