即时个性化新闻推荐的算法和系统架构

T. Yoneda, Shunsuke Kozawa, Keisuke Osone, Yukinori Koide, Yosuke Abe, Yoshifumi Seki
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引用次数: 6

摘要

个性化在许多服务中扮演着重要的角色,就像新闻一样。许多研究都研究了新闻个性化算法,但很少有人考虑到实际环境。本文提供了在实际环境中生成即时个性化新闻的算法和系统架构。即时性意味着新闻趋势和用户兴趣的变化会迅速反映在新闻推荐列表中。由于新闻趋势和用户兴趣瞬息万变,即时性在新闻个性化应用中至关重要。我们开发算法和系统架构来实现即时性。我们的算法基于用户集群的协同过滤,并根据用户上次访问后经过的时间,使用点击率和衰减分数来评估新闻文章。现有的研究并没有充分讨论系统架构,因此本文的主要贡献是我们展示了一个系统架构,并实现了我们的算法和一个在Amazon Web Services之上实现的配置示例。我们对所提出的方法进行了离线和在线评估。离线实验通过来自商业新闻交付服务的真实数据集进行,在线实验通过生产环境的a /B测试进行。我们证实了我们提出的方法的有效性,并且我们的系统架构可以在大规模的生产环境中运行。•信息系统→个性化;Web服务;•软件及其工程→实时系统软件。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Algorithms and System Architecture for Immediate Personalized News Recommendations
Personalization plays an important role in many services, just as news does. Many studies have examined news personalization algorithms, but few have considered practical environments. This paper provides algorithms and system architecture for generating immediate personalized news in a practical environment. Immediacy means changes in news trends and user interests are reflected in recommended news lists quickly. Since news trends and user interests rapidly change, immediacy is critical in news personalization applications. We develop algorithms and system architecture to realize immediacy. Our algorithms are based on collaborative filtering of user clusters and evaluate news articles using click-through rate and decay scores based on the time elapsed since the user’s last access. Existing studies have not fully discussed system architecture, so a major contribution of this paper is that we demonstrate a system architecture and realize our algorithms and a configuration example implemented on top of Amazon Web Services. We evaluate the proposed method both offline and online. The offline experiments are conducted through a real-world dataset from a commercial news delivery service, and online experiments are conducted via A/B testing on production environments. We confirm the effectiveness of our proposed method and also that our system architecture can operate in large-scale production environments.CCS CONCEPTS• Information systems → Personalization; Web service; • Software and its engineering → Real-time systems software.
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