使用移动银行应用程序的延续意图:信息系统延续模型的复制研究

A. Vedadi, Merrill Warkentin
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引用次数: 13

摘要

许多以服务为基础的公司(如银行和保险公司)的生存最重要的因素之一是客户对其IT服务的持续使用。本文的重点是在移动银行环境中复制is的延续模型(Bhattacherjee, 2001)。我们通过调查美国多家银行手机银行应用程序的256名大学生收集数据,并使用AMOS版本23的结构方程建模技术(SEM)对假设进行了检验。该模型的所有五个假设都得到了支持,67%的解释方差为“继续意图”,作为因变量。我们的研究结果表明,最初通过调查一家银行的网络银行服务用户来测试的IS延续模型在现代相关环境中得到支持,并且可以推广到移动银行应用程序用户。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Continuance Intention on Using Mobile Banking Applications: A Replication Study of Information Systems Continuance Model
One of the most significant factors to the survival of many service-based firms such as banks and insurance companies is customers’ continuous use of their IT services. The focus of this paper is on replicating IS Continuance Model (Bhattacherjee, 2001) in the mobile banking context. We collected data by surveying 256 college students who were users of mobile banking applications of multiple banks in the U.S. The hypotheses were also tested using Structural Equation Modeling technique (SEM), with AMOS version 23. All five hypotheses of the model were supported, with 67% explained variance for the “continuance intention,” as the dependent variable. Our findings show that the IS Continuance Model, which was originally tested by surveying the users of web-based banking services of one bank, is supported in a modern related context and is generalizable to the mobile banking applications users.
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