海关服务领域的市场机制

D. Mishchenko, V. Khurdei, V. Datsenko, T. Dronova
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引用次数: 0

摘要

本文致力于研究市场营销机制在海关服务领域的运作特点。给出了在市场条件下海关营销作为一种管理理念的定义。委员会指出,海关服务销售的现代概念旨在通过在国际标准水平上使用海关工具来解决经济安全和促进贸易的问题。海关营销的目的是提高海关管理的质量和竞争力,确保促进国际贸易的先决条件和最佳条件,加快对外贸易周转,确保对外经济活动的舒适性,而不降低海关监管的有效性。它强调,海关服务营销是一种理论,一种经营理念,一种评估外国经济活动领域,监测海关服务和海关当局活动的工具,一种确定要求,需求和积极促进企业和国家一级海关服务的技术,以形成,寻找和服务满足客户和外国经济活动参与者的需求。事实证明,海关服务领域的运作和发展的最终目标是使海关当局的所有活动领域与现代市场的要求有效协调。为海关领域的营销发展提供了切实可行的解决方案。确定了进一步发展海关领域销售制度和确保海关服务质量和高效率所需的主要措施。制定了建立有效、平衡的海关体系的规定,确保其有效性,提高所提供服务的质量。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
MARKETING MECHANISM IN THE SPHERE OF CUSTOMS SERVICES
  The article is devoted to the study of the peculiarities of the functioning of the marketing mechanism in the field of customs services. The definition of customs marketing as a management concept in market conditions is given. It is noted that the modern concept of customs services marketing is aimed at solving the problems of economic security and promoting trade through the use of customs tools at the level of international standards. The purpose of customs marketing is to increase the quality and competitiveness of customs administration, to ensure the prerequisites and optimal conditions for promoting international trade, to accelerate foreign trade turnover and to ensure the comfort of conducting foreign economic activities without reducing the effectiveness of customs control. It is emphasized that the marketing of customs services is a doctrine, a business philosophy, a tool for assessing the spheres of foreign economic activity, monitoring customs services and the activities of customs authorities, a technology for identifying requirements, demand and active promotion of customs services at the business and state level for the formation, search and service of meeting needs clients and participants in foreign economic activity. It has been proven that the ultimate goal of the functioning and development of the sphere of customs services is the effective coordination of all areas of activity of customs authorities with the requirements of the modern market. Practical solutions for the development of marketing in the customs sphere are offered. The main measures necessary for the further development of the marketing system in the customs sphere and ensuring the quality and high efficiency of customs services have been determined. Provisions have been formulated regarding the formation of an effective balanced customs system, ensuring its effectiveness and improving the quality of the range of services provided.
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