AStudy of Buying Behaviour of Women Grocery Consumers in Aligarh District through Organized Retail Stores

Consumers decide the development of all businesses. In older periods much importance was not given to the attitudes and desires of consumers. People thought that their business was based on the knowledge, skills and availability of funds. But now the situation has changed, business in all sectors is consumer oriented. Even before commencing business itself, business people try to know the desires, attitudes and behavior of the consumers. This enables them to supply the materials at their convenience to the satisfaction of the consumers. Groceries are important domestic products without which it is very difficult to survive. Many traders are involved in grocery business, there is heavy competition in the market. Aligarh city has experienced rapid development in the last decade. Well known for industry, Aligarh is familiar for its locks and as an educational hub. A number of grocery departmental stores and shopping complexes are now being introduced into the Aligarh Market. In both organized and unorganized grocery retailing it is important to ascertain the buying behaviour of consumers especially women as they are the primary buyers of groceries in India.