Improving the User Experience during Cold Start through Choice-Based Preference Elicitation

We studied an alternative choice-based interface for preference elicitation during the cold start phase and compared it directly with a standard rating-based interface. In this alternative interface users started from a diverse set covering all movies and iteratively narrowed down through a matrix factorization latent feature space to smaller sets of items based on their choices. The results show that compared to a rating-based interface, the choice-based interface requires less effort and results in more satisfying recommendations, showing that it might be a promising candidate for alleviating the cold start problem of new users.