提高客户流失预测软件的有效性

2015 Annual Global Online Conference on Information and Computer Technology (GOCICT) Pub Date : 2015-11-01 DOI:10.1109/GOCICT.2015.30

Joseph Halim, J. Vucetic

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引用次数: 0

摘要

尽管开发了几个流失预测软件，调查了数百个因素，但仍有很大的空间来提高流失预测的准确性。本探索性案例研究调查了导致客户流失的行为因素、经济因素和运营商政策，揭示了导致客户流失的一系列新的重要因素，这些因素应该被纳入客户流失预测模型，以提高客户流失预测软件的准确性。

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Increasing Effectiveness of Churn Prediction Software

Despite the development of several churn prediction software that investigate hundreds of factors, there is still much space for improving the accuracy of churn prediction. This explorative case study research investigated the behavioral factors, economic factors, and carrier policies causing churn and revealed a new set of important factors that cause churn that should be incorporated into churn prediction models to enhance the accuracy of churn prediction software.

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2015 Annual Global Online Conference on Information and Computer Technology (GOCICT)

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