Organizational culture and innovation: A literature review

In the rapidly changing business environment of the 21st Century where change is fuelled by digital technology and increased competition, innovation has become the key to success and survival of any organization. However, organizational culture is the element that drives organizations and therefore developing an organizational culture which stimulates innovation and creativity, is a key and strategic option for strengthening the organization and making it more competitive. This paper reviews the literature on the organizational culture‘ dimensions which influence organizational innovation and creativity to provide an integrative understanding of the existing literature.