A response to Olivier Urbain and an exploration of how music may serve as a nudge for more ethical and peaceful business behavior*

Olivier Urbain’s presence in this special issue and in the conferences pertaining to music, business and peace range beyond being welcome; they are inspiring and validating. To have someone of Urbain’s stature willing to take time, not only for an appearance for a conference, but to engage in ongoing exploration of the possibilities of the topic provides a significant boost to the validity of the topic itself. Of course, there is a reason for why he has that effect. His searching intellect both opens and refines ideas in a way that move any conversation forward and productively. His contribution to this special issue thus calls for our attention.