Innovative Priorities of Ukraine in the Context of Global Economic Trends

Strategic support of the company’s work in the international market requires a complete restructuring of business processes in a crisis situation and improvement of the company's relations with both consumers and producers. The necessity to form a combined production cycle to reduce competition should not be overlooked. The dynamics of the formation of modern enterprise forms the need for a constant analysis of emerging investment proposals. The novelty of the study is determined by the fact that the company must ensure a change in the format of work when entering the international market and identify the possibilities of strategic formation of financial and organizational reserves for the possibility of autonomous provision of activity for several production cycles. The authors show that in order to understand the development strategy, the enterprise needs to integrate diagnostic tools into the system of production indicators, which can provide an integrated assessment of the quality of enterprise management. The practical significance of the study is determined by the need to formulate an enterprise development strategy for a period of up to five years. The main value should be determined in the structure of ensuring the damping of crisis phenomena in the context of stagnation of industrial production, demand and financial markets of the state. This will allow to unify investment and anti-crisis development strategies.