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引用次数: 2
摘要
适合MBA和高管学习者，这个案例系列提出了一个引人入胜的叙述，促使学生讨论创业思维。一位热爱他的家乡瑞典拉普兰的企业家用他天生的能力问:“什么?”下一个什么?现在怎么办?随着他的企业的发展，学生们开始问自己，他们将如何应对与自己的创业计划和期望类似的挑战。这个案例可以在90分钟的MBA课程的一节或两节课中教授，也可以在4小时的高管教育课程中教授。一个有效的补充是题为“€œWhat使企业家具有企业家精神 ?”(uva - ent - 0065)。
Suitable for MBA and executive learners, this case series presents an engaging narrative that prompts students to discuss entrepreneurial thinking. An entrepreneur who loves his native Swedish Lapland uses his natural gift for effectuation to ask What? What next? And What now? As his ventures evolve, students begin to ask themselves how they would master similar challenges to their own entrepreneurial plans and expectations. The case can be taught in either one or two sessions of a 90-minute MBA course or a four-hour executive education class. An effective complement is the technical note entitled, “What Makes Entrepreneurs Entrepreneurial� (UVA-ENT-0065).
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