{"title":"IT时代公共图书馆地方历史馆藏的营销","authors":"Arup Bijali","doi":"10.5958/2249-5576.2018.00020.1","DOIUrl":null,"url":null,"abstract":"The present paper highlights the importance of marketing technique to promote the local history collections of public libraries. It discusses the value of local history collections, essence of a good collection policy etc. and finally touches on the promotional needs for local history collection, methods of promotional activities and influence of information technology in this regard.","PeriodicalId":338989,"journal":{"name":"International Journal of Information Dissemination and Technology","volume":"5 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2018-08-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":"{\"title\":\"Marketing of local history collection of public libraries in the age of IT\",\"authors\":\"Arup Bijali\",\"doi\":\"10.5958/2249-5576.2018.00020.1\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The present paper highlights the importance of marketing technique to promote the local history collections of public libraries. It discusses the value of local history collections, essence of a good collection policy etc. and finally touches on the promotional needs for local history collection, methods of promotional activities and influence of information technology in this regard.\",\"PeriodicalId\":338989,\"journal\":{\"name\":\"International Journal of Information Dissemination and Technology\",\"volume\":\"5 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2018-08-24\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Information Dissemination and Technology\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.5958/2249-5576.2018.00020.1\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Information Dissemination and Technology","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5958/2249-5576.2018.00020.1","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Marketing of local history collection of public libraries in the age of IT
The present paper highlights the importance of marketing technique to promote the local history collections of public libraries. It discusses the value of local history collections, essence of a good collection policy etc. and finally touches on the promotional needs for local history collection, methods of promotional activities and influence of information technology in this regard.
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