采用意向和支付意愿:印度尼西亚大雅加达的大众快速交通系统

Rosiwarna Anwar, Imam Salehudin, Basuki Muhammad Mukhlish, K. Ririh
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引用次数: 3

摘要

目的:本研究的目的是探索和检查在印度尼西亚雅加达实施大众快速交通(MRT)的支持因素。在这个发展阶段,对捷运实施的抵制是阻碍捷运发展的主要因素。因此,成功实施需要正确理解哪些因素对接受该技术有很大影响。设计/方法/方法:本研究的人群是雅加达捷运开发站点北至南路线的通勤者。此次调查是根据车站发展计划在沿线的13个地点进行的。我们采用有目的的抽样方法收集了400份回复,其中一半是私人交通工具用户(汽车和摩托车),另一半是公共交通工具用户(公共汽车和火车)。经过验证和验证过程,我们只获得了392个有效数据。本研究使用因子分析(FA)检验测量工具的构效度,并使用通径分析(PA)找出变量间显著的结构路径。研究发现:态度和感知有用性能显著预测私家车使用者使用捷运的意愿,而态度和主观规范能显著预测公共交通使用者使用捷运的意愿。研究发现,月交通总支出和使用意愿对现有私人交通工具用户的支付意愿有显著影响。而对于目前的公共交通用户来说,没有任何预测因素能显著影响他们的付费意愿。研究局限性/启示:本研究采用非概率抽样方法;因此,对总体的推广受到严格限制。然而,我们的发现可能适用于与我们的样本组具有相似背景和特征的群体。另一个限制是本研究的横断面性质限制了我们的研究结果特定的经济假设。其中一个假设是印度尼西亚雅加达的燃料价格,自2014年底进行这项研究以来,该价格波动很大。实际意义:我们的发现可以作为雅加达捷运未来定价决策的附加信息。此外,该研究可用于根据数据中提到的优先事项改善捷运服务。例如,“节省时间”被认为是消费者对捷运有用性感知的最重要特征。原创性/价值:本研究将技术接受模型应用于印尼雅加达未来捷运计划的“采用意向”和“支付意愿”。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Intention to Adopt and Willingness to Pay: Mass Rapid Transport System in Greater Jakarta, Indonesia
Purpose: The objective of this study is to explore and to examine supportive factors of Mass Rapid Transport (MRT) implementation in Jakarta, Indonesia. At this stage of development, resistance to the implementation of MRT is the main barrier factor to MRT’s development. Therefore, successful implementation requires proper understanding of which factor is strongly influential to the acceptance of this technology. Design/methodology/approach: The population of this study is commuters along the North to South route of Jakarta MRT development site. The survey was conducted in thirteen location along the route based on the Station Development Plan. We collected 400 responses using purposive sampling method, half are private transportation users (cars and motorcycles) and the other half is public transportation users (bus and train). We obtained only 392 valid data after the validation and verification process. This study used Factor Analysis (FA) to test the construct validity of the measurement instrument and Path Analysis (PA) to identify significant structural paths between variables.Findings: We found that only Attitude and Perceived Usefulness significantly predict Intention to Adopt MRT for private vehicle users, while only Attitude and Subjective Norms significantly predict Intention to Adopt MRT for public transportation users. We found that both Overall Monthly Transport Expenditure and Intention to Adopt have significant influence to the Willingness to Pay of current users of private transportation. While for current users of public transportations, no predictor is significant for their Willingness to Pay. Research limitations/implications: This research used non-probabilistic sampling method; therefore generalization to population is strictly limited. Nevertheless, our findings may be applied to groups with similar context and characteristics with our sample group. Another limitation is the cross sectional nature of this study restricts our findings to specific economic assumption. One such assumption is the fuel price in Jakarta, Indonesia which has fluctuated considerably since the study was conducted in late 2014.Practical implications: Our finding is useful to be considered as additional information for the future pricing decision of MRT Jakarta. Additionally, the study may be used to improve MRT service based on the priorities mentioned in the data. For example, “Saving Time” is considered a most important trait of consumers’ perception on the Usefulness of MRT. Originality/value: This study applies Technology Acceptance Model to the “Intention to Adopt” and “Willingness to Pay” future MRT program in Jakarta, Indonesia.
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