{"title":"推动市场和市场增长","authors":"S. Foreman","doi":"10.1177/174578660501700102","DOIUrl":null,"url":null,"abstract":"The growth of a business is one of the key priorities of the marketing function. But how can companies coninue to grow through a focus on marketing? And what can managers do to ensure this happens? It is argued here that, in order to grow, companies should move from being market driven to driving markets themselves. In practice, this means a multidisciplinary approach that draws on branding, customer relationships and understanding trends.","PeriodicalId":102537,"journal":{"name":"Henley Manager Update","volume":"44 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2005-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Driving Markets and Market Growth\",\"authors\":\"S. Foreman\",\"doi\":\"10.1177/174578660501700102\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The growth of a business is one of the key priorities of the marketing function. But how can companies coninue to grow through a focus on marketing? And what can managers do to ensure this happens? It is argued here that, in order to grow, companies should move from being market driven to driving markets themselves. In practice, this means a multidisciplinary approach that draws on branding, customer relationships and understanding trends.\",\"PeriodicalId\":102537,\"journal\":{\"name\":\"Henley Manager Update\",\"volume\":\"44 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2005-09-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Henley Manager Update\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1177/174578660501700102\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Henley Manager Update","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/174578660501700102","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The growth of a business is one of the key priorities of the marketing function. But how can companies coninue to grow through a focus on marketing? And what can managers do to ensure this happens? It is argued here that, in order to grow, companies should move from being market driven to driving markets themselves. In practice, this means a multidisciplinary approach that draws on branding, customer relationships and understanding trends.
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