推动市场和市场增长

S. Foreman
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引用次数: 1

摘要

企业的增长是营销职能的关键优先事项之一。但是,企业如何通过专注于营销来持续增长呢?管理者能做些什么来确保这种情况发生?本文认为,为了发展,公司应该从市场驱动转向自己驱动市场。在实践中,这意味着一种多学科的方法,利用品牌、客户关系和对趋势的理解。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Driving Markets and Market Growth
The growth of a business is one of the key priorities of the marketing function. But how can companies coninue to grow through a focus on marketing? And what can managers do to ensure this happens? It is argued here that, in order to grow, companies should move from being market driven to driving markets themselves. In practice, this means a multidisciplinary approach that draws on branding, customer relationships and understanding trends.
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