Max India Group: How to Create a Culture of Maxism?

Abstract Max India is a multi-business entity and is the holding company for Max Healthcare, Max Bupa Health Insurance, Antara Senior Living, Life Insurance and Max Speciality Films. The case describes how an enterprise-wide quality management system can help achieve the vision of the Max Group, which is to build one of the most admired corporates for service excellence, and how can quality and service excellence become a boardroom subject? The case lists down the details of different businesses and the perspective of different stakeholders in the implementation of the Max Performance Excellence Framework and building the culture of Maxism. The case was written based on both primary research (interview research) and secondary research.