会计信息、风险感知和企业形象对Covid-19大流行决策的影响

Fradella Anggraini, Erly Mulyani
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引用次数: 7

摘要

投资决策是将现有公司资金用于在一定风险水平下提供未来收益的资产的政策。本研究的目的是确定在Covid-19大流行期间,会计信息、风险认知和公司形象是否对投资决策产生重大影响。本研究采用定量研究方法。本研究的研究对象为在巴东州立大学经济学院BEI投资画廊注册的投资者。本研究的样本采用简单随机抽样技术,本研究的样本数量为110个。数据是通过在线分发的问卷收集的。采用描述性分析、数据质量检验、经典假设检验和多元线性回归分析对数据进行分析。结果表明:1)新冠肺炎疫情期间会计信息影响投资决策,2)风险认知影响新冠肺炎疫情期间投资决策,3)公司形象影响新冠肺炎疫情期间投资决策。基于以上结论,可以提出以下建议:1)对于进一步的研究,希望能够区分已经成为资本市场股票投资者的受访者和每个没有成为投资者的受访者。2)希望进一步的研究能够更深入地研究COVID-19大流行期间影响投资决策的因素。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Pengaruh Informasi Akuntansi, Persepsi Risiko dan Citra Perusahaan dalam Pengambilan Keputusan Investasi di Masa Pandemi Covid-19
Investment decisions are policies used in the use of existing company funds on assets that are expected to provide future benefits with a certain level of risk. The purpose of this study was to determine whether accounting information, risk perception, and company image have a significant influence on investment decision making during the Covid-19 pandemic. This study uses quantitative research methods. The population in this study are investors who are registered in the BEI Investment Gallery, Faculty of Economics, Padang State University. The sample in this study used the Simple Random Sampling technique, the number of samples in this study was 110. The data was collected using questionnaires distributed online. The data were analyzed using descriptive analysis, Data Quality Test, Classical Assumption Test and Multiple Linear Regression Analysis. The results show that 1) accounting information influences investment decisions during the covid 19 pandemic, 2) risk perception affects investment decisions during the covid 19 pandemic, 3) company image affects investment decisions during the covid 19 pandemic. Based on the conclusions above, some suggestions can be given as follows: 1) For further researchers, it is expected to distinguish respondents who have become stock investors in the capital market or each who have not become investors, 2) It is hoped that further researchers will examine more deeply about the factors that influence investment decisions during the COVID-19 pandemic.
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