GREEN CITY: THE LIFESTYLE OF MELAKA RESIDENTS

Personality and Lifestyles [PL] of those practicing environmentally-aware way of life manifest in collectivistic cultures, modesty and moderation in material pursuits, and environmental mindfulness. Issue: 10 years has passed since the vision of green city was introduced. The collective ecological PL of Melaka public is called to be evaluated to determine how far have the citizen accepted and owed allegiance in the green initiative efforts. Purpose: This paper aims to compare the environmentally-aware collective PL of Melaka residents to residents of other states in Malaysia. Approach: One-Way MANOVA was generated to determine the mean distribution of 10 PL items, across Malaysia States. Findings: There were significant differences within subjects of the 10 PL items between-subjects of Malaysia States. The Post-Hoc Test indicated majority of the means of PL items for Melaka were significantly higher than other states. However, in relation to other states, Melaka fell short on the component of Voluntary Modesty, which indicators were (i) PL5, practicing moderation in purchasing and using resources, (ii) PL6, feeling unconcerned if not able to afford things, and (ii) PL7, believing that having many assets does not lead to happiness.