A Framework for Electronic Coordination in the Air Cargo Market

The increasing need for faster, cheaper, and better logistical service has brought forwarders, carriers, and related services such as customs, banks, and handling companies closer together. This suggests a need to adjust coordination mechanisms. Neoclassical theory considers market-oriented coordination superior to hierarchic if the necessary information and communication can be handled. Since these tasks can be taken over by software instead of human agents, basic requirements seem to be fulfilled. This article outlines how market orientation can be realized in the field of air freight by applying easily accessible communication infrastructures and by considering qualitative aspects in price-finding mechanisms.